Graphic design for inclusion, neurodiversity, and accessibility.Illustrated Slogans / Awareness Materials / Communication

AUTISME VAUD

For the association’s T-shirt, we imagined a campaign to raise awareness around a strong and positive message. Louis proposed around thirty slogans, and in the end, “Autism to dream further” was the one that resonated with everyone.

Cathy then explored several graphic directions, playing with styles, typography, and colours to find the perfect balance between readability, emotion, and visual identity.

The result is a T-shirt that is both simple and meaningful, designed to convey a message of openness and hope.

DISABILITY AWARENESS STICKER

This sticker was born out of a mother's request to raise awareness among other drivers about her child's disability, without stigmatizing him.

The goal was twofold:
- To offer a positive visual for the child,

- To convey a clear, simple and positive message—not a medical one.
This choice is also effective: studies in psychology show that a positive message fosters greater empathy and cooperation than cold or overly medical communication. Drivers are thus more inclined to adapt their behavior.

This sticker was so successful that several garages subsequently ordered it for their customers, including a version in Swiss German.

AUTISM GENEVA - RACE FOR GIFTS

The phrase “I run in blue for autism” was designed by Cathy to create a unique, characterful and impactful visual.

The goal was to create a T-shirt that people would be proud of and want to wear every day. In psychology, we are more likely to wear a garment we find aesthetically pleasing and flattering than a mere message board. The more a T-shirt is appreciated, the more it is worn, and the more its message gains visibility!

An attractive design thus allows awareness to extend beyond a single day, accompanying those who wear it throughout the year.